Agency / Kirshenbaum Bond Senecal
Client / BMW USA
Project / The BMW X3 Super Bowl Campaign

A Facebook promotion where participants can try and build the X3 that was featured in the BMW X3 Super Bowl Commercial. The top 10 winners won a trip to the BMW Performance Driving School in Spartenburg, South Carlina. The grand prize winner won a 2 year lease on an all-new BMW X3.