Agency / GUT
Client / Popeyes
Project / From Memes To Dreams
Ten years ago, Dieunerst Collin became known to the internet as the ‘Popeyes Kid.’ But since then, he’s gone from accidental internet meme fame to becoming a D2 NCAA football player. Dieunerst wanted the world to know he was and who he's become. And since Dieunerst has been representing the brand for years, it’s time Popeyes finally represented him back, officially. So we got Popeyes to sponsor Dieunerst Collin in the form of an NIL (name, image, likeness) deal, and gave him the full star athlete treatment he deserves.
Agency / GUT
Client / Popeyes
Project / We Come In Piece, 8-Piece.
Launching Popeyes nuggets by ending the Chicken Wars for good. Instead of fueling the Chicken Wars, Popeyes declared peace with the launch of its new nuggets. Introducing We Come In Piece, 8-Piece. Inspired by John Lennon and Yoko Ono’s peace movement, we invited America to “Give Piece a Try” across TV, social, OOH, print, and radio. We even bought 1 million nuggets from our biggest rivals, including McDonald’s, Chick-fil-A, KFC, Wendy’s, and Burger King, and donated them to Second Harvest Food Bank in New Orleans. Because peace tastes better together.
Agency / GUT
Client / Popeyes
Project / Tendies 4 Y’All
How Popeyes entered the most polarizing financial conversation of the 21st century. In 2021, the biggest social trend in the world was a stock market battle forthe ages between the banks on Wall Street and a group of users on Reddit. And at the center of the battle was one word. Tendies. A word short for chicken tenders is used by the people on Reddit to describe money. This caught Popeyes Chicken’s attention. But then, when RobinHood, the number one trading app for amateur investors, banned people from getting tendies on the most popular Reddit stocks, Popeyes couldn’t just stand by.
Agency / GUT
Client / Popeyes
Project / Megan Thee Stallion's Hottie Sauce
Agency / GUT
Client / Popeyes
Project / Blackened Chicken Sandwich Launch
When Popeyes debuted its inaugural chicken sandwich in 2019, it was nothing short of a national phenomenon. The launch's great success put the entire QSR industry on notice and quickly led to all of Popeyes' competitors introducing a chicken sandwich of their own. Now, Popeyes is launching its new Blackened Chicken Sandwich, a breading-free option that still has all the flavor Popeyes fans know and love. And if we learned anything from years ago, their competitors may want to copy them again, so we decided to help them. Throughout our campaign – including TV, OOH, and social – we're releasing the Blackened Chicken Sandwich's ingredients for our competitors to try their best at copying it while poking fun at the lengths they'll go to master chicken like us. Blackened Chicken Sandwich generated a total of 2,695,695,169 media impressions. Think they'll be able to copy it?
