Agency / DAVID
Client / Burger King
Project / Bullying Jr.
Awards
/ D&AD / Wood Pencil / Creativity for Good
/ D&AD / Wood Pencil / Media
/ ANDY Awards / Gold / Idea
/ The One Show / Bronze / Direct Marketing
/ The One Show / Merit / Public Relations
/ The One Show / Merit / Film
/ Museum of Modern Art / AICP Honoring Excellence / Viral
/ Cannes Shortlist / Experience Design
/ Cannes Shortlist / Corporate Image
/ Cannes Shortlist / In-store Experience
/ Cannes Shortlist / Corporate Social Responsibility
/ Cannes Shortlist / Experience Design
Press / Creativity / Adweek / Fortune / Mashable / GQ / Time / Today / USA Today / Si /
"Part of the Department of Film at the MOMA" - AICP
"Burger King is doing a better job fighting bullying than Melania Trump" - Salon
"Top 10 Best Ads of 2017" - Adweek
While it may seem crazy to compare a smashed Whopper Jr to child who has been bullied, it actually makes a lot of sense. Burger King is a brand who celebrates individuality and encourages people to be their way no matter how "different" their way is. Bullying someone for being different is the exact opposite of that. Hopefully the Bullying Jr. experiment encourages people to stand up against bullying the same way they stand up and complain about a bullied fast food burger.
