Agency / GUT
Client / Welch’s
Project / Sometimes It’s Not Stealing
Press / AdAge / Muse by Clio /
Welch's Fruit Snacks are often found in kids' lunch boxes but that doesn't stop parents from sneaking into the pantry to “steal” them (despite the tantrums that might follow). But Welch's believes that parents deserve Fruit Snacks too, so today, we’re launching a new storybook—“Sometimes It’s Not Stealing”—to help them get away with it.
The physical book, complete with a secret Welch’s Fruit Snack compartment, is available now for purchase—but we didn’t stop there. We’ve also created a digital, audio, and video version of the story, narrated by none other than show-stealer, Kristin Chenoweth.
