Agency / DAVID
Client / Kraft
Project / Stove Top Thanksgiving Pants
Sometimes you just wanna stuff yourself on Thanksgiving and take your pants off. But sometimes you’re hanging out with family and friends and its just not a good idea. Enter Stove Top Thanksgiving Dinner Pants - they stretch just as much as you do on after seconds, thirds, or fourths. We created 1,000 pairs of the mega-comfy pants along with an informercial-style spot to launch them and a micro site for people to buy them. Unfortunately, if you didn’t get a pair you’re out of luck. There are no leftovers.