Agency / GUT
Client / Google Pixel
Project / Google Pixel SB Commercial 2024
New York Times / Inc / Forbes / USA Today / Adweek / Muse / Shots
In a time where inclusivity is becoming increasingly important in the field of Al, Google is using Al in their products and features to make the world more accessible to everyone. This year's Super Bowl ad sheds light on Guided Frame, an Al-powered feature in Pixel phones that uses audio cues and haptic feedback to help blind and low vision people take better pictures and selfies.
The Guided Frame feature was not only designed for the disabled community, it was designed WITH them as well. And we did the same when making the Super Bowl spot, "Javier in Frame." Directed by a blind filmmaker Adam Morse, narrated by blind musician Stevie Wonder, and performed by blind actor Javier Kussrow, the film follows the story of a blind man and his girlfriend as they navigate life, using Guided Frame to capture significant moments along the
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