Agency / DAVID
Client / Burger King

Project / Bullying Jr.

Press / Creativity / Adweek / Fortune / Mashable / GQ / Time / Today / USA Today / Si /

"Burger King is doing a better job fighting bullying than Melania Trump" - Salon
"Top 10 Best Ads of 2017" - Adweek

While it may seem crazy to compare a smashed Whopper Jr to child who has been bullied, it actually makes a lot of sense. Burger King is a brand who celebrates individuality and encourages people to be their way no matter how "different" their way is. Bullying someone for being different is the exact opposite of that. Hopefully the Bullying Jr. experiment encourages people to stand up against bullying the same way they stand up and complain about a bullied fast food burger.