Agency / DAVID
Client / Burger King
Project / Bullying Jr.
/ D&AD / Wood Pencil / Creativity for Good
/ D&AD / Wood Pencil / Media
/ ANDY Awards / Gold / Idea
/ The One Show / Bronze / Direct Marketing
/ The One Show / Merit / Public Relations
/ The One Show / Merit / Film
Press / Creativity / Adweek / Fortune / Mashable / GQ / Time / Today / USA Today / Si /
While it may seem crazy to compare a smashed Whopper Jr to child who has been bullied, it actually makes a lot of sense. Burger King is a brand who celebrates individuality and encourages people to be their way no matter how "different" their way is. Bullying someone for being different is the exact opposite of that. Hopefully the Bullying Jr. experiment encourages people to stand up against bullying the same way they stand up and complain about a bullied fast food burger.