Agency / Kirshenbaum Bond Senecal
Client / BMW USA
Project / 3 Series Experience Site
Recognition / FWA Site of the Day
The 3 Series is an icon of innovation in the automotive world. We wanted to create a digital experience that was as innovative as the car itself. This site revolves around a scrolling navigation, with each scroll or click telling another chapter in the story. Since each custom line has a different personality, users have the chance to alter the background for each one of the three lines.